A Quick Checklist To Decide Whether Your Business Is At The Top Of Its Business Life Cycle Curve (not all need apply)

1. The amount off cash the business is throwing off reaches unfeasibly high levels.
2. There are no obvious things to invest the cash in. The options are debatable; it comes down to judgement and belief.
3. Visionaries sell out of the market all together and move into a different space.
4. The margins you are making allow new entry competitors to enter the market with a different value proposition and take business from you by not setting such a high margin target. They accuse you of being ‘greedy and exploitative’.
5. Increasingly the market-place is made up of ‘me too’ competitors, and consolidation starts to occur.
6. The directors start selling shares or/and the owner(s) starts attending mysterious ‘off-site’ meetings.
7. The conditions of entry into your market-place change. New regulations, technologies, demographics etc. kick-in.
8. Customers start asking you for things you considered they would never want a year previously (so you did nothing about)
9. The regulators step in and say, this can’t go on.
10. You see your boss on TV being door-stepped by journalists on his/her way to meet with lawyers, before ‘voluntarily’ going on to a police station.

SalesPathways work with self-aware organisations who recognise that anticipating the peak of their curve is a critical business issue, one which they need to have strategies in place to deal with before the apex is reached. If you would like to explore how SalesPathways can help being pro-active with your business life-cycle please contact:  

Lynn Joy
T:  01789 734400
E: lynnj@salespathways.com

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